An Inside Look at The Advertisement
نویسندگان
چکیده
Reklam tarihiyle ilgili çalışmalara çok az rastlanıyor. Bu temel kaygıdan hareketle bu çalışmanın amacı, reklamın bir belge niteliğiyle dönem okumasına imkan verip vermeyeceğidir. Bunu anlayabilmek için reklam hakkında çeşitli yerlerde yazılmış yazılara değil de salt amacıyla Türkiye’de çıkan gazete ve dergilere onların da sadece sunuş yazılarına odaklanmak tercih edildi. Çeyrek yüzyıla yayılan ilk sayıları erişilebilir durumdaki on dergisi inceleme nesnesi olarak seçildi. Çalışma, zamansal 1948-1974 yıllarına karşılık gelen yirminci yüzyılın üçüncü çeyreğiyle sınırlanmış oldu. amaç, kapsam sınırlılık çerçevesinde, gazetelerinin sayılarında yer alan yazılarının okunması yoluyla dönemin reklama ilişkin söylemi betimlenmiş, aynı zamanda dönemsel yapı işleyişi ortaya çıkmış
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ژورنال
عنوان ژورنال: Erciyes üniversitesi ileti?im fakültesi akademik dergisi
سال: 2021
ISSN: ['1308-3198']
DOI: https://doi.org/10.17680/erciyesiletisim.880683